The King of Cups can be viewed as the counterpart to the Queen. While she is the Queen of Love, this card represents the King of Love. When this card appears in a reading, it could symbolize the King of Love for someone, that a man is acting or fulfilling this space, or simply that someone is looking for these qualities in another individual. In a business reading it can represent a man who deals with others and conducts his affairs in a loving or sensitive manner. In general the man in this card is in control of his emotions and knows how to deal with them in a calm and compassionate manner. Should this card show up reversed in a reading, be careful. The energy will then be expressed in an underhanded and crafty manner. In love relationships, this represents a man who knows how to play women to get what he wants.